From Cold Calls To Cold Cash

From Cold Calls To Cold CashA man targeted by marketing companies is making money from cold calls with his own premium-rate phone number.

‘Getting annoyed with PPI phone calls’

In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line – so to call him now costs 10p, from which he receives 7p. The Leeds businessman told BBC Radio 4’s You and Yours programme that the premium line had so far made £300.

Mr Beaumont came up with the plan when he grew sick of calls offering to help him reclaim payment protection insurance (PPI), or install solar panels. Once he had set up the 0871 line, every time a bank, gas or electricity supplier asked him for his details online, he submitted it as his contact number. He added he was “very honest” and the companies did ask why he had a premium number.

He told the programme he replied: “Because I’m getting annoyed with PPI phone calls when I’m trying to watch Coronation Street so I’d rather make 10p a minute.”

‘Think twice’

He said almost all of the companies he dealt with were happy to use it and if they refused he asked them to email. The number of calls received by Mr Beaumont has fallen from between 20 and 30 a month to just 13 last month. Because he works from home, Mr Beaumont has been able to increase his revenue by keeping cold callers talking – asking for more details about their services.

But the premium number regulator Phone Pay Plus says the public should think twice before setting up their own lines. They say phone line providers must meet consumer protection standards, which include transparency, fairness and complaint handling, which would mean clearly setting out the cost of each call to any organisation that rang.

Do you dislike getting cold calls from marketing companies? Would you do the same thing that Lee Beaumont did?

Source: Joe Kent | BBC News

Image: Mirror


  1. I do not know if I would take the time out of my busy schedule to take extreme measures such as what Mr. Lee did. I would just hang up on them. I find that to be the easiest and quickest way to deal with annoying telemarketers. I am far too busy trying to both make my daily bread and pursue my dreams. So I just would not divest a minute from my tight schedule nor allow anyone to take precious time away from me.

  2. This would be great I’d love to do this here in the US obviously he’s not in the US because he is not talking about dollars here. Is there something like this available in the US? That would be a great blog post to do if you could give us that information because all of us are tired of the sales calls and if they had to pay to call us that would be awesome.

  3. This story is rather amusing. Some people are compulsive to this extent. I myself could not see myself spending so much time to get such a small result. But I guess if you are the compulsive type, what may seem like such a small reward to some is actually a great reward for the compulsive person because it brings the feeling of intense satisfaction. And who wouldn’t want to feel that?

  4. So this is how you turn lemons into lemonade. In this case, he turned annoying telemarketing cold calls into a revenue stream. He used their own tactics and turned it around into a money generating system. That is sheer genius. It just goes to show you how you can turn a potential negative into a positive thing. That is a lesson in living for all of us to learn.

  5. I think this is a fantastic idea. I get constant calls from sales people and I want to implement this idea. I am looking around on this page to see if there are any banner ads offering this type of telephone line that charges by the minute. I see a bunch of banners, but not the kind I am now looking for. Does anyone know what keyword I should use to find such phone services?

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