Why 3D TV’s Flopped

Where is 3-D now? It’s certainly not showing up big on our CES 2012 radar, and now looks like over-hyped technology in hindsight — especially to those of us who always thought 3-D’s natural home was in the movie theater, not the living room.

Indeed, a variety of obstacles — high prices, a lack of 3-D content, and uncomfortable viewing experiences — have kept 3-D TV adoption in the single digits nationwide. Manufacturers and content providers are working to address these issues, but one has to wonder if 3-D was nothing but a flash in the CES pan — a technology story rather than anything consumers actually wanted.

After “Avatar,” a string of unsuccessful, rushed-to-market 3-D flicks — we’re looking at you, “Clash of the Titans” — zoomed to theaters hoping to cash in on the craze. Since then, better-quality 3-D films like “Tron: Legacy,” and, more recently, “Tin Tin” and “Hugo,” have tried to improve 3-D’s image. Meanwhile, small-screen content providers have branched out to provide live and on-demand 3-D offerings.

Whatever the reason for purchase, the most recent studies indicate consumers are slowly warming up to 3-D. As prices come down, more content becomes available, and 3-D glasses improve (or are replaced by glasses-free technology), 3-D TV adoption will only increase. Whether we reach the near 50% adoption rates that have been projected for 2014 and 2015 is yet to be seen. But whether you like it or not, 3-D does not appear to be in its death throes just yet.

 

Source: CNN

Image: Digital Nerds

James Cameron Sued for Stealing ‘Avatar’ Idea

James Cameron is an idea stealing thief … who ripped the story for “Avatar” from a science fiction nerd who once worked with Cameron’s production company … this according to a new lawsuit.

Cameron is being sued by a guy named Eric Ryder — who claims back in 1997, he came up with a movie called “KRZ 2068” — an “environmentally themed 3-D epic about a corporation’s colonization and plundering of a distant moon’s lush and wondrous natural setting.”

According to the suit, filed in L.A. County Superior Court, Ryder claims his reps pitched the movie idea to Cameron’s production company back in 1999 … and it was so well received, they had multiple serious meetings with high ranking execs about the development of the project.  But Ryder claims in 2002, the company officially shut down the project — telling him, “No one would go see an environmentally themed feature length science fiction movie.”

So when “Avatar” hit theaters in 2009 … and made bazillions … Ryder was furious.

In his suit, Ryder alleges he complained to Cameron’s people in 2009 — but when they finally got back to him earlier this year, they told him to kick rocks, claiming J.C. had written the story before 1999.

 

Source: TMZ.com

Image: The Telegraph