Nike Apologizes for Offending Irish Community by Shoe-naming Gaffe

The name of a new Nike sneaker has people upset in Ireland. The footwear giant accidentally insulted the Irish while trying to honor the country leading up to St. Patrick’s Day.

The Nike SB Black and Tan Quickstrike is named after a black and tan colored alcoholic beverage made by mixing stout and lager — usually Guinness and Harp or Bass — in a pint glass. Even though Guinness and Harp are Irish, it is not a drink that is commonly requested in bars in Ireland. In the 1920s, a British paramilitary group, known as the “Black & Tans,” used brutality to suppress an armed Irish Revolution, and it was known for its ruthless attacks against Irish civilians.

The president of the Irish Lobby for Immigration Reform, Ciaran Staunton, said the name of the shoe “would be the American equivalent of calling a sneaker ‘the Al Qaeda.’” Staunton added, “Is there no one at Nike able to Google Black and Tan?”

Nike issued an apology for inadvertently upsetting people in Ireland, saying “no offense was intended.” Nike officials also told FoxNews.com that the official name of the sneakers is ‘Nike SB Dunk Low’ and that the shoes were ”unofficially named by some using a phrase that can be viewed as inappropriate and insensitive.”

Many people on social media are echoing Staunton, saying that Nike should have simply put the name “black and tan” in an Internet search engine to figure out the sinister connotation behind it. Even Atlanta news anchor Mark Hayes tweeted that “Nike put its foot in its mouth and now they are scrambling to do some damage control!”

Source: Yahoo News

Image: Telegraph

Microsoft Launches Windows 8 OS Preview

Microsoft has launched the preview edition of its next consumer operating system (OS), Windows 8.

From today users of Windows 7 will be able totry out the “reimagined” software ahead of its full release. The company calls it the most significant redesign of the Windows interface since its groundbreaking Windows 95 OS. The system’s design draws heavily on the “Metro” interface utilised on the current Windows Phone platform. The Windows 8 developer preview launched late last year and has been downloaded more than three million times.

Windows president Steven Sinofsky said more than 100,000 changes had been made since the developer version went public. For the first time since its inception, the trademark Windows “Start” button will no longer appear – instead being replaced by a sliding panel-based menu.


The OS is Microsoft’s attempt at combining a shared look and feel for smartphones, tablets and desktop computers – mirroring similar approaches from key competitors Apple and Google. The slide interface is paired with a more traditional-looking Windows layout to allow familiar use of programs such as Excel and Word.

“Windows 8 is a generational change in the Windows operating system,” said Mr Sinofsky at the launch event, held at Mobile World Congress in Barcelona. ”Apps bring to life the operating system. The more apps you have, the better your experience.” A release date for the finished version of Windows 8 has not yet been announced.

Source: Digg

Image: Venture Beat

Hide me
Sign Up to Get Kozmedia News - Your Daily Dose of Controvery....Delivered Daily!
Enter your email address:
Show me