Android Surpasses iPhone in U.K. Market

Android has taken over in the United Kingdom as the #1 smartphone operating system in terms of market share. Kantar Worldpanel ComTech measured smartphone usage between January 2011 and January 2012 to find that Android had a 36.9 percent share while Apple’s iPhone had 28.5 percent.

In fairness, this should be expected. It technically compares software with hardware and Android is installed on hundreds of phones while iOS is only installed on the iPhone, which is divided into five different models — two of which Apple has discontinued. Keeping this in mind, it’s understandable that Android has more mobile OS market share than iOS in the United Kingdom.

In January 2011, the iPhone dominated the market with 29.2 percent and Android only had a 20.1 percent share. Interestingly, neither iOS nor RIM dramatically dropped during the course of 2011, indicating customer loyalty to both brands. Instead, Android spiked up to its current 36.9 percent share mostly at the cost of Symbian. In the United States, the iPhone still outsold Android handsets last quarter.

Smartphones in general are growing in popularity as well in the UK. 50.3 percent of the British population owns a smartphone. “For the first time ever, you are now in the minority if you don’t own a smartphone,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.

Source: Digg

Image: DZine Blog 360

Kindle Fire Floors Other Android Tablets in Market Share

The Kindle Fire is crushing standard Android tablets in market share after only three months, according to data collected by Flurry Analytics.

Measured in application sessions on Android from November 2011 to January 2012, the Kindle Fire went from a 3 percent market share to 36 percent, while the Samsung Galaxy Tab, a brand that has been on sale for over two years, dropped from 64 percent market share to 36 percent.

According to Amazon, over 4 million Kindle Fires were sold in the month of December despite its lukewarm reception. These sales were enough to give the device close to a third of the Android tablet market, as the shares of the Motorola Xoom, Asus Transformer, and Acer Iconia Tab dropped to a collective 18 percent. The Kindle Fire made an even better showing in paid app downloads, representing 2.53 app downloads from a 5-app sample of top sellers for every one downloaded on a Galaxy Tab.

The Kindle Fire also likely owes much of its success to its $199 price, hundreds of dollars below the rest (the other tablets listed here have starting prices of $350 and higher). Flurry also attributes the Kindle Fire’s growth to Amazon’s focus on an ecosystem and content for users, an approach closer what Apple uses for the iPad, rather than focusing on hardware specs.


Source: Digg

Image: The Tech Labs