America’s love affair with the irreverent, tacky and politically incorrect is making millions for at least one business. Carson Home Accents, a 41-year-old, family-owned company based in Freeport, Pa., struck gold recently when it started manufacturing and selling RedNek Wine Glasses.
The company, a wholesaler of gift and home decor items, started making the wine glass — simply a Ball Mason jar glued on top of a Libbey candlestick holder — 10 months ago, and in less than a year, the product has had $5 million in sales.
“The RedNek Wine Glass has quickly become a phenomenon,” said John Hill, vice president of Carson Home Accents. “One of our salespeople saw this item on a shelf at a Hallmark store,” said Hill, adding that Carson Home Accents subsequently met the original inventor of the product and signed a licensing deal with her that allowed the company to manufacture and sell RedNek Wine Glasses. Okie Morris, 43, who invented the Original RedNek Wine Glass, calls herself a “repurposer.” “I use old things and give them a new twist,” she said.
Carson started manufacturing the glasses in March. Costing about $6.50 to make, and selling for about $15, Carson Home Accents produced 2,000 of its RedNek Wine Glasses in April. By June, orders had picked up to 70,000 glasses, said Hill.
The RedNek Wine Glass is currently No.1 on the bestsellers list for glassware and drinkware items on Amazon. Hill expects orders to slow down after the holidays but is hoping for a pickup again in the New Year. Until then, the company is laying low and enjoying the RedNek Wine Glasses’ unexpected money-making run.
Image: Dr. Vino