CNNMoney checked out the Polaroid SC1630 Smart Camera at the Consumer Electronics Show last week in Las Vegas. The camera features a 3.2-inch touchscreen and the full Android app utility market. It’s a 16-megapixel camera with a 3x optical zoom, and it includes Wi-Fi and Bluetooth connectivity.
“Polaroid’s heritage is in sharing,” says Scott Hardy, president of Polaroid. “We were the original photography brand that had a sharing platform. You could take a picture and then instantly share it with someone.”
The camera’s release date and price tag haven’t yet been set. With the release of the SC1630, Polaroid is banking on the viability of point and shoot cameras — even as the landscape has changed. People are using smartphones for casual photography and instant online uploads of images. But Hardy says the SC1630’s superior specs set it apart from phone photography.
He’s similarly unruffled by the specter of fellow film icon Kodak’s struggles to avoid bankruptcy. The difference between the two, Hardy says, is that Polaroid is “extremely healthy. The company has no debt and is backed by private investor groups.
Polaroid played up its new image by naming Lady Gaga to a creative director position in early 2010. She appeared at CES 2011 to unveil a three-product line called “Grey Label by Haus of Gaga.”