Andrew Keen: Facebook Is ‘Zucking Up’ Human Society

Something even dodgier than a potential stock market fraud is going on. By sabotaging what it really means to be human, Facebook is stealing the innocence of our inner lives. It may even be “Zucking” us up as a species.

We are creating a world in which our sense of identity, of who we actually are, is defined by what others think of us. Social media’s ubiquity means that we are losing that most precious of human things — our sense of self . Our devices are always on; our “Timeline” is there for everyone to see; we are living in public on a radically transparent global network that, by 2020, will be fed by 50 billion intelligent devices carried by the majority of people on the planet. Yes, digital narcissism is a narcotic.


It’s time to wake up to the truth about social media. Networks like Facebook have turned us into products in which their only economic value is our personal data. Like any other addiction, we need recognize its destructive reality. Facebook is free because it sells our most intimate data to advertisers. Forget about last week’s dodgy IPO. The fraud is on anyone who has ever used Facebook.

At the dawn of our brave new networked 21st century world, we are faced with two options. Either, we succumb to the narcotic of digital narcissism, turn ourselves inside out and let our kids inherit a world in which the quiet mystery of the disciplined private self becomes a historical artifact. Or we fight our growing addiction to social media so that we are no longer enslaved to the personal update, the tweet or the check-in. Privacy or publicness? It’s not a hard choice. Zuck-up or save the species. I trust you’ll know which one to make.

Have you already been “Zucked up” by Facebook? Tell us what you think about this write-up!

Source: CNN

Image: Scoop

Why You Should Steer Clear Of Socialcam On Facebook

Socialcam is a feed of user-generated videos.  Just by clicking on a Socialcam link in Facebook and accepting their app, every Socialcam video you watch from then on is shared to your Facebook friends automatically. The content is questionable, the titles of the videos are often salacious, and the images it posts in your timeline can be downright embarrassing.

Many of the videos are what the industry refers to as click-bait or link-bait: outrageously titled pieces that don’t exactly deliver what the titles imply.  To capture users’ interest, the videos are titled in a seriously provocative manner, like: “Officer vs. Gangsta Thug in Brawl,”  “How to Steal 23 MacBook Pros, 14 iPhones, and 9 iPods In 31 Seconds,” and “Toyota Supra Drifting Unbuttons A Girl’s Shirt.”


So please, turn off social for Socialcam or choose what you share. Here’s how:

Go to Facebook and on the left hand column under apps double-click Socialcam. Once in the Socialcam app itself, in the upper right hand corner, choose Settings. Then in Settings, scroll down to “Auto Sharing” and unclick both the Facebook options. Scroll down again and hit SAVE.

One thing that troubled me about this app was that when I turned off public sharing in Socialcam on my computer but then watched a video on my mobile device, the settings reverted to make all my activity public. My workaround: go the app section of Facebook , choose settings for Socialcam and where is asks “who can see this activity” choose “Only Me”

I say watch whatever you want, but choose how you share that information — and pick apps that empower you to take control of your privacy, not those that are playing fast and loose with your reputation.

Are you a Socialcam user? Tell us what you think of this app!

Source: Yahoo News

Image: Insider